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"Standards" Print Ad for the University of Tennessee Medical Center /ut-medical-center/23238

UT Medical Center

“Wisdom For Your Life.” was a new positioning and campaign developed to demonstrate how the hospital’s mission as an academic hospital——the hospital that teaches other hospitals’ doctors and that uses research to provide better patient care—-offers the most comprehensive level of medical care. Television commercials and print ads featured a multi-image technique that visually balanced scenes of children in the act of learning with scenes of doctors, nurses and technicians in the hospital.

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